Ad ROAS & CPA Calculator
Return on ad spend, cost per acquisition and break-even ROAS.
Inputs
- Ad spend
- Revenue from ads
- Conversions
- Gross margin (%)
How it is calculated
ROAS = revenue ÷ spend; break-even ROAS = 1 ÷ margin.
Return on ad spend, cost per acquisition and break-even ROAS.
ROAS = revenue ÷ spend; break-even ROAS = 1 ÷ margin.